I know I wasn’t the only one who was super excited when H&M announced that they were creating a beauty line. Their store is the place I tend to go to when I want something specifically; since there always is such a large range at a great price! The same goes for their newest addition. It’s a collection of 700+ makeup, fragrance, hair, and bodycare pieces that have been described as “fashion for the face”. Their products also tend to range from the everyday basics to the super dramatic night-out pieces.
When I first spotted the line in my local store I knew I had to have it. First off, the packaging is so clean and lovely. The palettes remind me of the latest Tom Ford line (especially the cream blushers), with a little less of weight in the plastic. Everything is simplified in the best way possible with no cheesy branding or heavy patterns – albeit the hair and shower products are a bit more colorful.
I happened to snag three products: the cream blusher in “Dusty Rose”, cream eyeshadow in “Sirocco”, and the lip stain in “Gauzy Mauve”.
I haven’t invested in a cream blush yet so I knew snagging one at a low cost would be a good investment. I’m still not a fan of using this over any powder bases, but do like the creamy application when I wear it with a BB cream or dewy foundation. I feel like this would be a great addition to my Summer routine. I also love the color pigmentation – just one sweep on the cheeks with my fingers and I look freshly flushed.
The eyeshadow was an instant grab the second I swatched it. The color is just so creamy and easy to apply. I tend to use my fingers to smear it over the lid and blend out for an effortless bronzed eye. It can be difficult to layer – as it dries to a powdered finish – but it’s perfect when you’re on the go or looking for a lighter look.
Lastly, the lip stain was probably the one I was most excited about upon purchase. However, it does have a bit of a strange taste and is definitely more watered down than I had anticipated. Nonetheless, one swatch across your lips leaves a super long lasting color without being too intensified. I love to use this on my non-makeup days when I know I can’t be bothered with touch ups. Note: it definitely helps to scrub your lips prior to application! Otherwise, you can be left with a darker stain around the edge of your lips once it settles.
Overall the line is filled with great choices and I can’t wait to get my hands on more. I’d love to pick up one of their cream lipsticks, a bronzer, rose hand cream, and the salt water cream. See all of my other wish list picks below…
Have you tried the line yet? If not, what are you looking to try? Let me know in the comments below!